Not long ago, I had a chance to catch up with Armond Morales and The Imperials and see what was going on in their world.
SoGospelNews: Armond, The Imperials was a household name from its start in 1964 until the early 1990's. At that point many fans lost track of the group until the current group showed up a couple of years ago. Can you tell us what was going on with The Imperials during that time?
Armond: Well, I basically put the group on sabbatical in 1993. I felt that God wanted us to focus more on ministry so I decided to reorganize and refocus the group. The Imperials had re-defined themselves musically many times over the years and now we needed to re-define the group in terms of ministry focus. We pretty much left the industry paradigm behind and started a non-profit ministry focused on ministering to the body of Christ in local church settings. While I know that God called the group to minister to the body of Christ, I also realize that the body of Christ has been ministering to The Imperials over the past decade and what a blessing that has been. God used this time to teach the group how to be ministers and not just singers. As had been the case even when the group was more in the public eye, we had some "turnover" in the group personnel and as we had always done, I replaced the singers who left with new, young talent. I guess I remained the constant in the group throughout the years.
SoGospelNews: In the fall of 2003, you retired from The Imperials after 40 years. Tell us about how you found the current group of guys.
Armond: In 1999, we found the current tenor, Jeremie Hudson, in a church where we were in concert. He sang some special music before we sang and what he didn't know is that we were looking for a tenor singer because Steve Ferguson, our tenor for the previous 6 years was planning to get married and start a solo ministry. We were blown away by his talent and so he was with me for 4 years. About a month later, we had an opening at baritone and my son, Jason Morales, asked if he could audition for the part. I was shocked because, though he had worked for the group as our sound man since the early 90's, he had never shown an interest in singing and quite frankly, I didn't even know if he could. Come to find out, he has a great and very smooth baritone voice and was a great addition to the group. In the fall of 2002, we had an opening for a lead singer and we called Shannon Smith who had been recommended to us by Steve Ferguson. All of that to say, Jeremie, Jason and Shannon were a part of my singing and ministry team for quite a while before I stepped down. When I decided to retire, I told them they could pick my replacement but as soon as I heard Ian Owens sing, I told the guys they could listen to a thousand bass singers and never find one as good as Ian. Not only is the guy a great, young bass singer, he has a great heart for God and he fits in with the other three guys like he was intended to be here (and of course, we believe he is)!
SoGospelNews: Do you still own the group?
Armond: No. I turned the ownership of the group over to these four guys shortly after I left. I felt that if they were called and anointed by God to continue this ministry that they needed to be able to get a vision for it and run it with their whole heart. They have gathered a great board of directors around them to help them run the ministry with clear vision and integrity and I support what they are doing whole-heartedly. Let me just take this chance to say without reservation - They are The Imperials! They have my blessing and when people get a chance to hear them, they will know that they are The Imperials. I and the guys that I'm currently singing with are the Classic Imperials, but the young guys are The Imperials! The group has always been about more than just the personalities in it and they are God's team for this ministry as we move further into the 21st century.
SoGospelNews: Well, guys, how does it feel to be The Imperials - not just the singers, but the owners of such a legendary group?
The Imperials: Great! And humbling! It's a somewhat daunting task but one we feel God has called us to and because of that, we believe we're up to it. We are all equal partners in the ownership of the group. We've had a serious learning curve over the past couple of years. There's a lot more to owning and managing a group than just getting on stage and singing.
SoGospelNews: What is your vision both for now and the future?
The Imperials: Our immediate vision is to let people know that The Imperials are still here and that God has given us something to sing about! We are all ordained/licensed ministers and we really want to use the platform we've been given to let people know how much God loves them and wants them to know Him. We have a shared vision to build on the legacy we've been entrusted with by continuing to make great music that 1) glorifies God and His working in people's lives, 2) edifies and encourages His body, and 3) calls people into relationship with Him.
SoGospelNews: We know you're in the process of making a new album - The Imperials' first in almost 5 years. Tell us how that's coming and what we can expect.
The Imperials: Well, this has been a really difficult process. We've hit a lot of road blocks and learned a lot of hard lessons, but it does look like we will be finished with the album in late April (we're really skittish about making promises after all of the delays we've been through). We are very excited about this, not just because it's our first album but also because we feel like it is going to have some great stuff on it! As with most of the great Imperials albums of the past, it will be quite eclectic stylistically. We think there will be something for almost everyone. It seems to us that the musical landscape is such that people aren't as concerned about specific styles so much as just great music that presents the great message of the Good News in Jesus Christ. For more information on the details of the album, people should be sure to check out the "Making of an Album with The Imperials" segments on http://www.sogospelnews.com.
SoGospelNews: Armond, you mentioned something earlier about "The Classic Imperials" and we've recently heard something about an upcoming album. Who are "The Classic Imperials" and what can we expect from this group?
Armond: When I turned The Imperials over to the current group of guys, part of our agreement was that I could use the name "The Classic Imperials" for some ministry ventures that I felt God was opening up for me. Jim Murray (the Imperials tenor singer from 1966 to 1986 and also my partner in owning the group during that time) and I were living in Hawaii at the time and we were doing some limited singing together. Since that time, we have been joined by former Imperials baritone, David Will, and a new lead singer, Rick Evans. We really don't have any long term intentions of touring like The Imperials do. We are working on doing some conference events. The mission of The Classic Imperials is to reach a 21st Century generation with the life changing message of Jesus Christ and to develop Christ-centered leaders with effective ministry skills, tools, and resources.
SoGospelNews: Do you see any conflict or confusion with there being two "Imperials" groups?
Armond: No - not as long as we are clear in our communication with the public. This world and the Kingdom are bigger than that. We do want to be sure that there is no confusion in the minds of the fans and I will say again what I said before: These young guys are The Imperials! We are The Classic Imperials. They will reach an audience that we never can and we may reach an audience that they can't. Not only that, but we really don't have any plans to tour the way these young guys can. We're too old for that! These young guys are going to be here much longer than we will be - they are the future! We have sung with them a few times and we always introduce them as The Imperials - we really believe in them.
SoGospelNews: Are there any plans for the two groups to do other events together? I'd really like to hear and see that!
The Imperials: Maybe…we're certainly open to doing it if enough interest is expressed. We are honored to carry on this legacy and it's always a big honor to be on the stage with them or just to hang out with them. Inquiries about a joint event like this should be directed to The Imperials' office: 615.445.8651 or .
SoGospelNews: Visit The Imperials website at http://www.theimperials.com
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