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Monthly Articles

02
Jun
2009
A Thorn By Any Other Name


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We’re all familiar with the famous quote, “A rose by any other name would smell as sweet.” It originated in the play “Romeo and Juliet,” written by William Shakespeare.

The meaning is clear and simple. You can call a rose a banana, a cucumber, a daisy, or any other name you can think of, but the rose will still be what it is.

At first glance the rose bush is beautiful, but hidden among the pretty flowers are thorns…nasty thorns that will hurt you. It is generally believed that the purpose of the thorns is to repel animals that would make a meal of the roses.

The same analogy applies to the thorn…you can call it anything you want to but it is, and will always be, a thorn.

THE ROSE

To me, Southern Gospel Music is the “rose,” exquisite in its beauty and fragrance. There is no other music on earth as enjoyable to me as good SGM. I will admit I’m partial to male quartets. That’s what SGM was when I started in 1963, mostly male quartets. There were a few mixed groups, The Speer Family, The LeFevres, The Chuck Wagon Gang, The Weatherford Quartet, to name a few, but SGM was predominantly an industry of male quartets. Our industry today has many mixed groups and I enjoy listening to them all, trios, family groups, duets, whatever. As long as they are singing SGM, and singing it well, they’re singing my song.

THE THORNS

Just as in the rose bush, SGM has its thorns. Some are right out there where you can see them and some are hidden way back, behind the scenes, so to speak. They WILL hurt you and they are, in fact, hurting SGM.

THE MUSIC ROW CROWD

In Washington they are called “The Inside The Beltway Crowd.” These are the people who are so caught up with each other that they are oblivious to the rest of the country. The only thing that matters to them is appearing to be important to the rest of the “in” crowd, or as so aptly described in the song by The Eagles, they are “too busy being fabulous.”

We have a similar group in SGM. I call them the “Music Row Crowd.” They don’t all live and work in Nashville, but they all belong to the club. They are Southern Gospel label executives, radio promoters, talent agents, marketing and design people, promoters, trade executives, and some artists.

These folks rub shoulders with their secular music and contemporary Christian music counterparts on a daily basis. They desperately want to be accepted and to be treated as equals, but many of them are ashamed of our heritage and embarrassed by our music, and so they willingly compromise our art form to be accepted by the “in” crowd. It is beneath them to accept Southern Gospel Music as it is, or as it should be, so they are always trying to change it into something else… always with the same phony-baloney story about reaching more young people by changing the music. To which I say… A THORN BY ANY OTHER NAME IS STILL A THORN!

THORNS BEGET THORNS

Of course any time a group shows up on the doorstep of SGM that is anything but SGM the “Music Row Crowd” begins salivating. The longhaired, un-shaven, un-pressed, hole-in-blue jeans, gravely voiced rocker is music to their ears. They go running to their secular counterparts with CD and press kit in hand, “See, see, this is what we are. This is what Southern Gospel Music is now. Can we join your club now, can we, can we? Oh please, please?”

The “Music Row Crowd” also likes to play the “Name Game.” If an artist doesn’t fit into the mold of traditional Southern Gospel they just call it “Something Southern Gospel” you know like, Bluegrass Southern Gospel, or Christian Country Southern Gospel or my favorite…Progressive Southern Gospel.

They also think that by changing the name of SGM to “American Gospel Music,” or “Chinese Gospel Music,” that more people will want to hear it. They believe that the name Southern Gospel Music turns people off.

It’s not the name that turns people off…it’s the poor performance of many SGM artists that turns people off.

This fact, combined with the presence of artists that don’t perform true SGM, is why SGM is viewed as inferior. We have lost our identity. We have abandoned our true heritage.


SGM, when performed by a top notch SGM artist, is loved by everyone. If you don’t believe me ask The Perrys, Ernie Haase and Signature Sound, The McKameys, The Booth Brothers, The Inspirations, Legacy Five and the other truly fine, professional groups (I don’t have room to name them all) who are doing quite well.

THERE IS ENOUGH AUDIENCE, YOUNG AND OLD, TO SUPPORT OUR MUSIC IF THEY WILL STOP TRYING TO MAKE IT INTO SOMETHING ELSE.

My good friend and partner, Bob Jones, told me about a night in 1986 during the Dove Awards week when Southern Gospel Music really shined. At the time Bob was the President of Zondervan Music Group, which also included the Benson Company. Their labels were Impact, Powerdisc, Riversong, Heartwartming and also Enigma. The artist repertoire of those labels included Sandi Patti, Larnelle Harris, Degarmo and Key, Stryper and The Cathedral Quartet, among others.

The Benson Company was given one night to feature their artists and it was decided that the theme would be to showcase the variety within the company. You can imagine the broad range of music that appeared on that stage that night, from Sandi Patti to Stryper, but Bob said the biggest hit of the night was the Cathedrals. The crowd loved them and showed their appreciation with a standing ovation. In fact, they got the biggest response of any artist the entire weekend. Of all the artists and bands that appeared on that stage that week, four gentlemen with a piano player and a bass guitar stole the show.

In all the years I enjoyed the Cathedral Quartet I can’t ever remember them singing anything but pure Southern Gospel Music. As a matter of fact, in trying to define Southern Gospel Music, I would have to say, “Listen to the Cathedral Quartet. Do that and you’ll be doing what I believe is the finest example of Southern Gospel Music.”

SGM is an art form that originated in the South and, it has been argued, stands alongside jazz, blues, and country music as the fourth great genre of grass roots music and the fourth major type of southern music. It has a distinctive sound. Other genres of music also have a sound that is unique to that genre. To alter or distort a genre’s sound and try to make it sound like something else is, in my opinion, a cardinal sin.

For example, have you ever heard of a barbershop duet? I doubt it, because barbershop music is designed to function as a quartet. There are lots of people who love that art form and probably many more who don’t, but you never hear of the barbershop quartet industry changing their music to reach more people. They remain true to their heritage. You either like it or you don’t…that’s it.

How about George Jones with a big band… Or Frank Sinatra with a steel guitar? I think you get my point.

A ROSE IS STILL A ROSE

My friends, Southern Gospel Music can stand on its own merits. It is designed by its very chemistry to be performed by four voices, much like barbershop quartet music. Please understand me here. I’m not suggesting that we dismiss every group that is not a quartet. I am merely trying to point out that our art form, Southern Gospel Music, is by its nature, Quartet Music. The name of our biggest event is The National QUARTET Convention. That is our heritage. Just like the rose, you can call it anything you want to but it will never change what it is.

WHAT IT IS NOT IS COUNTRY, BLUEGRASS, MOR, PRAISE AND WORSHIP ROCK AND ROLL OR PROGRESSIVE.

I disagree with those who proclaim that there is a place for everyone in SGM. There is only a place for those who are committed to the art form, and the art form is clearly defined by listening to groups like the Cathedral Quartet. If you want to sing music like that, whether you are a quartet, or a trio, or a mixed group, then you are welcome.

If you and the “Music Row Crowd” insist on making this beautiful rose bush into a bush of thorns then you are most certainly not welcome.

I, for one, have had my fill of the blue jeans, long hair and country music “wannabees,” singing music that is not SGM pretending to be a rose, and I don’t believe I’m alone on this.

I say, “Bring back the red suits, short haircuts, shined shoes, and tried and true Southern Gospel Music.”

As Always, I Welcome Your Comments.

God Bless You,

Nick Bruno
http://www.nickbruno.com

Reader Comments

I think Chris and Fireproofed miss the point. There is nothing wrong with progressive contemporary Christian music. Just do not call it or confuse it with Southern Gospel. When or if the NQC draws a large young audience or one that is populated with more people under 45 than over 45, we can agree that "progressive" style has overtaken the "traditional" style of Gospel music. As far as dressing alike is concerned, it is actually making a comeback because our audience, which is still mature folks, think it looks neat and professional. Quartets or groups that dress differently look like a "local church quartet". What would it look like if the New York Yankees told their players to wear whatever was comfortable? Let's be careful not to exclude anyone who is sincere in performing Gospel Music but let's not let Contemporay Christian Music smother traditional Southern Gospel four part harmony quartets and trios.


Commented by .(JavaScript must be enabled to view this email address) On 06/05/2009
Susan Unthank's avatar I might agree with some of you here if I could see a clear and precise definition of "southern gospel music," a term which was not used originally when this music began. In all of my 50+ years I have not seen a definition that was inclusive of each style that began our music. Instead every effort to define the music has instead divided it yet again.

I submit that if you truly study the beginnings of the music you will see that:
1. It was contemporary to it's day
2. It contained different stylings

This music became associated with quartets because quartets were used to "sell" the music (songbooks).

I do agree that excellence should be the defining factor, but style? No need to exclude country, country has always been a part of this music as has mountain/bluegrass.

Let's not go back to the mentality that drove us away from The Gospel Music Association/Dove Awards. We are only shooting ourselves in the foot.

Embracing the country/bluegrass/mountain style with the traditional quartet stylings still keeps us a unique and seperate genre without losing our identity.

Susan Unthank
http://susan.sogospelnews.com/
http://mostlyorganized.com/
http://twitter.com/sunthank
http://twitter.com/sogospelnews
.(JavaScript must be enabled to view this email address)



Commented by Susan Unthank On 06/05/2009
Susan I totally agree. I think we can incoporate country and southern together.


Commented by Phillip English On 06/05/2009
Well, I know these kinds of discussions rarely end in everyone coming to complete agreement but I guess I have to show my age and give a history lesson. "Southern Gospel Music" was a term that evolved to differentiate what music publishers and performers used to call "Stamps-Baxter" music from traditional church music. Originally, it was the Vaughn Music Company that began publishing and printing songbooks that were written in four part harmony and notated in "shape notes" This was so the masses of people could learn to read and sing the new songs they published in their songbooks. It was a "southern regional style" that was looked down on by the traditional publishers of hymnals and more classical choral and organ music used in church services. VO Stamps was the agent for Vaughn out in Texas, Oklahoma, Louisiana and Arkansas. While the Vaughn Quartets were popular and exciting, it was VO Stamps that created a "franchise" of sorts for quartets. Many of them were called "Stamps Melody Boys", "Stamps All-Stars" or in my Dad's case "Bob Jones and the Stamps Harmony Boys." These quartets, trios, etc. never considered Bluegrass, Country,or any other genre of music "Southern Gospel". When the Blackwood Bros. and Statesmen Quartets appeared on Arthur Godfrey's National Television Show, "The Talent Scouts", they moved Southen Gospel music from the local singing conventions, where the Stamps Quartets were popular, to the major auditoriums of Southern and a few Northern cities. Through the 1940s, 50's,and 60's the popularity of Southern Gospel Music exploded. Everyone wanted in on the experience. In the 70's,80's and 90's Contemporary Christian Music began to draw the younger audiences away with their slightly Rock and Roll influence. In the 90's and currently too many people want to integrate the technology and sounds of Contemporary Christian Music but not give up the warmth and message of Southern Gospel. I think Nick's point is let them "do their thing". If they want to do Christian Rock, like the Crabb's are now doing, or Country or Bluegrass, that's OK. Just do not insist on calling it Southern Gospel.


Commented by .(JavaScript must be enabled to view this email address) On 06/05/2009
Chris D. Unthank's avatar The Crabbs do not and have never played "rock" music...

I think Matt Felts has done a great job of juxtaposing Nick's article this month.

Check it out:
http://sogospelnews.com/index/content/articles/would-you-buy-a-1949-fordtoday/


Commented by Chris D. Unthank On 06/05/2009
Susan Unthank's avatar Mr Jones,

Do you have a definition of "southern gospel music"? Your statement, "too many people want to integrate the technology and sounds of Contemporary Christian Music but not give up the warmth and message of Southern Gospel," sounds like the same argument that was used when drums and electric guitars entered the scene.

I agree with much of your "history lesson," but I believe it is seen through your own filter. The songs in the song books were not written for quartets only. Quartets were simply the vehicle to sell the songs. The songs were written for the church and were sung and performed by more than quartets, and many had a country/mountain/bluegrass style.

Even history can't be defined in a way that satisfies everyone.

I simply do not see a reason to limit a genre/style that clearly was never intended to be limited.

Saving our music won't be accomplished by closing ranks, but rather by insisting on excellence in delivery. On this, I believe Nick and I agree unanimously.

Susan Unthank
http://susan.sogospelnews.com/
http://mostlyorganized.com/
http://twitter.com/sunthank
http://twitter.com/sogospelnews
.(JavaScript must be enabled to view this email address)



Commented by Susan Unthank On 06/05/2009
Chris, if you do not think the Crabb's are a Christian Rock group then you need to adjust your hearning aid.


Commented by .(JavaScript must be enabled to view this email address) On 06/05/2009
Susan Unthank's avatar Chris stated: "The Crabbs do not and have never played "rock" music..."

Absolutely true, and therein lies much of the problem. Most of those who complain of the infiltration of 'comtemporary/rock' have no real understanding of what /contemporary/rock' music is today.

Susan Unthank
http://susan.sogospelnews.com/
http://mostlyorganized.com/
http://twitter.com/sunthank
http://twitter.com/sogospelnews
.(JavaScript must be enabled to view this email address)



Commented by Susan Unthank On 06/05/2009
Chris D. Unthank's avatar Mr. Jones - I do hope that you take this in the manner that it is presented and do not take offense to the following statement because I mean no disrespect in what I am about to say.

I think you are showing your age when you make comments about the Crabbs being rock music.

I think you need to go to iTunes and listen to some clips of bands that are at the top of the Christian rock arena (like Red, Skillet, Decyfer Down, Underoath, Emery, Disciple, Anberlin, Switchfoot, Flyleaf, Relient K, or Thousand Foot Krutch) and then go listen to Crabb Revival or Aaron & Amanda Crabb and tell me if they are even remotely in the same class.

None of the Crabb entities have had any luck being played on Inspirational radio (where even acts like Sandi Patty, Steve Green, and Twila Paris are having problems charting), let alone Christian AC, CHR or ROCK.


Commented by Chris D. Unthank On 06/06/2009
Well, I did read Matt Felts article and it is also very well written, and makes an excellent point. But I don't agree that it is a counter-point to what Nick is saying.

Using the Ford Auto analogy...I believe Nick's point would be heard liked this:

"Years ago Ford decided to create a Ford Pick Up Truck. A pick up truck is unique in it's design and function. There is a certain type of customer who loves to own a pick up truck. Some, because of it's useful function and others, because they simply like to drive a pick up truck. Although you can buy a 1949 pick up truck, why would you? Ford is continuing to make NEW pick up trucks to this day. There are vast improvements in performance and motor function - but when a customer walks on to the auto lot - he sees what he identifies as a pick up truck. And he buys a pick up truck.

Some people will NEVER buy a pick up truck, but Ford hasn't changed the basic styling of it's pick up trucks because some people prefer the newer SUV's. Nope... a pick up truck remains a pick up truck.

It's true that Ford makes many different models.. but it doesn't try to sell someone a sports car and call it a pick-up truck.

It doesn't try to sell someone a four-door sedan and call it a pick-up truck.

It doesn't try to sell someone a motorcycle and call it a pick-up truck.

It isn't the AGE of the truck or when it was PRODUCED that I'm concerned about.(Nick speaking.) I am not telling everyone they need to buy a pick up truck that was produced in 1949. I'm telling the industry that is producing the vehicles that a pick up truck is a pick up truck so don't try to change what a pick up truck IS just because there are some people selling four door sedans who have the money to be part of your conventions, etc.."

I am consistently amazed at how the chip on everyone's shoulder keeps them from reading what someone is REALLY saying. Nick is saying that THE INDUSTRY is trying to include music that is not, IN HIS OPINION, southern gospel music.

It is true that other forms of music might be more popular and might bring in more money to people in SGM who want and need it.

A pick up truck is still a pick up truck...whether it was built in 1949 or 2009. I think Nick would tell everyone to buy a new pick up if they can... as long as it's really a pick up truck.


Commented by .(JavaScript must be enabled to view this email address) On 06/06/2009

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A Thorn By Any Other Name
Written: 06/02/2009
Author: Nick Bruno
Category: Monthly Articles
Comments: 56
Favorited: 1
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