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We have a promoter who has discovered a brilliancy. He has gone into the Pigeon Forge, Tennessee area and booked a genre barrier-breaking concert. He has booked the Crabb Family and Avalon together for a special Valentine’s weekend concert on February 12, at 7 pm at Governor’s Palace in Pigeon Forge, Tennessee.

What better way to celebrate “love” and “togetherness” than bringing together two very different genres of music to break down barriers. I can tell by some of the recent threads posted on this site that there are some people out there who “get it.” Often we allow ourselves to remain traditionally closed-minded to growth. We build walls of “our” world and “your” world; and what “we” do and what “you” do. We don’t want others in our world and we’re afraid to allow ourselves to expand into new territory.

In August, the Crabb Family was booked on an appearance at the Kentucky State Fair in Louisville, Kentucky. Also scheduled to appear on the program were Avalon and Rebecca St. James. Promoter Mark Toney traveled from North Carolina to see just what the outcome was. Wheels were turning in his brain. While there, Toney witnessed the chemistry between all of the artists involved. He saw newcomers to the Crabb Family’s music turn into fans before the evening was over and vice versa. Toney realized this as an avenue for growth.

In researching with the promoter of the Crabb Family/Avalon concert, it appears the event will be a sell-out. If I am not mistaken, it has been awhile since a concert in that area has sold out! Great idea!

You see, in crossing genres, there is not compromise nor sliding backwards, but there is growth. For example, if 1,000 of the Crabb Family’s crowd buys tickets and 1,000 of Avalon’s crowds buys tickets: 1,000 plus 1,000 equals 2,000. Half of this crowd may have never experienced the Southern Gospel world and 1,000 may have never experienced the Contemporary Christian world, so there is room for growth in both. Ticket sales increase, product sales increase, radio airplay increases, ministry opportunities increase, souls increase, and in the end, everyone goes home happy! There is growth for the entire industry. The next time there is a Southern Gospel concert in the area on which the Crabb Family may or may not be featured, several of these 1,000 people may remember a positive experience with Southern Gospel, purchase tickets and enjoy what they hear from other artists on the program. Once again, there is growth for everyone.

There are some key points to remember in making a concert such as this one a success. One of those is to make sure you choose artists that can work well together. The Crabb Family and Avalon, although total opposite genres, have musical styles that work well together. They also have the same ministry goals and motivation as well as the same type of live energy generate in a concert setting.

As usual, the Crabb Family and those involved in their ministry refuse to be kept in a box and the result is growth…growth….and more growth. Let’s all choose to be team players!

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