Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Join our Email Newsletter

Sunday Edition


01
Aug
2006
If It’s Broke Just Ignore It


Add this entry to Your Favorites | [0] Favorites [35] Comments

image

We're all familiar with the saying, “If It Ain't Broke, Don't Fix It” – and that's sound advice.   Why fiddle with something that's working just fine?   However, I'd have to say that when it comes to Southern Gospel Radio, it appears that we might have a whole new saying we've invented all by ourselves – “If It Is Broke, Just Ignore It And Hope That It Will Fix Itself”.  

I know we've been down this road before in my monthly articles, but I cannot stop addressing something in our industry that's really broke and needs fixin' . . .   Southern Gospel Radio .   We simply cannot ignore the problem any longer.   We're ignoring our future if we act like it ain't broke.   It's broken…….   Bad.

Another famous saying, “Believe half of what you see and none of what you read” must have been uttered by someone reading the charts in some of the leading Southern Gospel Music Publications.   Why do I say such a thing?   Below are the charts from four of our leading publications.   I've listed the top twenty.   They are all from the same time period (July 2006), and they clearly illustrate why I say “Southern Gospel Radio is Broken”.

There are about six songs that even appear on all the charts, which I've highlighted.   There are a total of SIXTY-THREE different songs listed in the Top TWENTY .   How is it possible for four different publications in the same industry to be so far off in the twenty slots?   We must have some radio stations on Jupiter and Mars.   I've listed them below so you can see for yourself.   And you can believe what you are reading below.

The only song that all the charts are somewhat close on is “Sky Full of Angels”

 

SOGOSPELNEWS SINGING NEWS US GOSPEL NEWS THE SOUTHERN GOSPEL
1.Sky Full of Angels 1.I’ve Come Too Far 1.I Will Trust You 1.If It Takes A Valley
2.He Knows My Name 2.I Will Trust You Lord 2.If It Takes A Valley 2.He Knows My Name
3.Peace 3.Sky Full of Angels 3.Sky Full of Angels 3.Sky Full of Angels
4.I Will Go On 4.My Past Has Passed 4.Table of the King 4.Heavens Hero
5.The Grace That I'm 5.The Debt 5.He Knows My Name 5.Bright New Day
6.Hold Me While I Cry 6.I Will Go On 6.I Will Go On 6.I've Come Too Far
7.I Will Trust You Lord 7.Nothing But the Blood 7.I’ve Come Too Far 7.The Race
8.Just Imagine That 8.Don’t Let the Sandals 8.Don’t Let The Sandals 8.It's A Wonderful Life
9.I've Come Too Far 9.He Knows My Name 9.Shoutin’ On the Hills 9.Just Imagine That
10.Morning Glory Jubilee 10.Table of The King 10.The Grace That I’m 10.Pray For Me
11.Bright New Day 11.Shoutin’ On the Hills 11.My Past Has Passed 11.I Will Go On
12.Days of Elijah 12.Paid in Full 12.Gods Word 12.Sweet By and By
13.If It Takes A Valley 13.Who Am I 13.River of Peace 13.With Me Always
14.Livin' For the Moment 14.Out of My Darkness 14.Nothing But The 14.Livin' For the Moment
15.The Race 15.If It Takes A Valley 15.Peace 15.Try A Little Kindness
16.Don't Let the Sandals 16.Heaven Awaits 16.Who Am I 16.What the Church Is
17.Table of The King 17.God’s Still God 17.Scars 17. Nothing but the Blood
18.Lovin' Out Loud 18.Too Many Times 18.Too Many Times 18.Old Fashioned Altar Call
19.Nothing But the Blood 19.Jesus Listens 19.Heaven Awaits 19.Sing Your Blues Away
20.Heavens Hero 20.New Day Dawning 20.Sing Your Blues 20.Watcha Need

Southern Gospel Music is the only area of the music industry that has such a ridiculous attitude toward its own radio charts.   Why don't we just let every group make up their own radio charts?   Each group would put themselves in the #1 position, and then every one of their ads in every leading SGM Publication would have the claim – “#1 Song”.   Sure, it's false as science fiction, but in reality, what we have is just as absurd.

Until and unless we adopt a unified and uniform method of compiling accurate and honest charts then what's the point in having charts at all?   I'm not one to give up the fight and go home, and so I keep believing that if we just keep telling the Gospel Music Truth, then someday we might have accurate radio charts in SGM.   I still believe that “honesty is the best policy”.

I have my own opinions about how to fix Southern Gospel radio and I would love to hear yours.

As always, I welcome your comments.

God Bless You,

Nick Bruno
http://www.songgardenmusic.com

Reader Comments

A lot of people, both radio and record industry, have started subscribing to monitor services like Mediabase 24/7, Monday Morning Reply -(if it still exists) and others. Those monitor services will spell out the actual playlist as it's heard on the air, along with rotation percentages.


Commented by knight On 08/08/2006
When radio realizes that 1/2 of the music that they receive each month is not fit for airplay - when 1/2 of the comp disc services evaporate - when SG radio becomes as business savy as it is ministry oriented - then perhaps SG will get the respect and audience it deserves. The charts mean virtually nothing. Radio needs to run with a much tighter playlist.

Who ever said that Gaither has done more for SG music than everyone combined is 100% correct. While we are hitting on the hot topics - someone please explain to me why the NQC is so vital to SG music. Does it really make a difference to Joe SGM fan in Peoria that doesn't attend or sing SGM?

aither's influence makes the NQC seem like just another homecoming event,albeit, a huge one. Just my humble opinion


Commented by Tim-He's Alive On 08/08/2006
I just want to add- I don't want to come off as anti NQC. I enjoy hearing the live NGC music that Crossroads sends out and I like the idea of a "family reunion" - my only question is why do we put such emphasis on it? How much impact does it really have?


Commented by Tim-He's Alive On 08/08/2006
This whole charting thing makes me sick to my stomach, and Nick you're right SG radio needs to be fixed. Radio programmers need to step up and quit playing music not worthy of airplay. This goes for the Solid Gospel network as well. I am so disappointed by Solid Gospel. They have and have had the the opportunity to turn SG radio around but they have dropped the ball big time. These artist spotlights of people that wouldn't normally be on any radio is ridiculous. Solid Gospel is an embarassment. Who the heck is programming XM's Enlighten? Here's another opportunity to help SG but has failed miserably. I try to look at it as if I were programming a top Country or Rock station in the market. Would I play this or that artist if this was a country or rock station? There are 7 songs in the current top 40 Singing news chart that in my opinion don't need be on SG radio. Matter of fact there's only about 41 songs out of the 80 listed this month that we're playing. We're not completely where I want to be yet, but we're on the way. We'll be streaming online in a few months and all of you SG experts can be the judge. Come on Solid Gospel, XM Enlighten, and the rest of you SG radio programmers, quit playing these embarassing songs on the air and lets take SG radio to the next level.


Commented by catoe On 08/09/2006
David Bruce Murray's avatar I used to listen to Catoe when he was at a station in my area...before he moved on to his current job. Catoe played a song now and then that I wouldn't have played (particularly this one woman who had so much vibrato you could have thrown a cat through it). He also bogged down the show with too much talking at times.

Overall though, Catoe played a great selection of music and kept the listeners "tuned in" when he was on the local station. Unfortunately, the station was only gospel for a few hours each day...not full-time SG.

We could definitely use more DJs with his willingness to weed out the poor quality music from the airwaves.

41 out of the current SNews Top 80 sounds about right...or I should say, it sounds about right for what an SG radio station should have been programming 3-4 months ago when the data was current.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com



Commented by David Bruce Murray On 08/09/2006
One aspect of the current charts that hasn't been addressed is that it takes 6 months for a song to reach the top - seems way to long. DBM....."so much vibrato you could throw a cat through it"...THAT'S funny!


Commented by Tim-He's Alive On 08/10/2006
I wonder what would happen in the Kingdom of God if all the SG singers who cannot sing but insist they can would devote their time and energy to doing something more useful with their spare time - like feeding the hungry or teaching a Sunday School class or helping their neighbors?

I wonder what would happen in the Kingdom of God if all this stuff about making it on the charts didn't matter to people who INSIST the only reason they are doing this singing stuff is to glorify God? Doesn't God know they're doing it?
Why do they need to see their names on these absurd, outdated charts?

I wonder what would happen if someone would just try to tell them the TRUTH? Oh wait, somebody IS trying to tell them to truth. They just don't want to hear it.

Seems to me that if all the BAD SINGERS, and poor quality groups would admit the truth, then SG radio would have ONLY GOOD and HIGH QUALTIY music to play. It isn't ONLY the radio programmers, but the record companies who record these folks and take their money and run.

So then, Bruno is correct when he points the finger at all these ridiculous compilation discs, and the record companies who send them out. Isn't he?


Commented by On 08/10/2006
NO, I think that Bruno is pointing the finger squarely at radio. Comp disc people/publications need to make a living so its okay to do what they do. Radio is the final gate keeper so it falls on their shoulders and rightfully so. The other part of the industry - the side where it all comes from - just doesn't make it easy on radio when they saturate the market with poor quality music.

No one records poor quality songs and Comp companies don't distribute poor songs - somehow the US Mail gets hold of the discs and the music gets messed up in the mail - go figure.


Commented by Tim-He's Alive On 08/10/2006
David Bruce Murray's avatar I can't take credit for the vibrato/cat line. That was a favorite phrase of my college professor, Dr. Phil Perrin.

The only part of record "labels" who record poor quality groups for a fee and comp disc distributors who put poor quality songs on a fee is the manner of the sale. If they tell the client, "We do this for X dollars," then there's nothing wrong with selling that product. On the other hand, if they tell the client, "You are a wonderfully talented artist and we can take you to new heights if you hire us to do this for you," then they are shysters.

The bottom line with regard to this stuff making it to the airwaves, though, is that nothing is forcing SG radio to play poor quality music. It's just that most SG radio programmers either can't tell poor quality from good, or they don't have the word "No" in their vocabulary when it comes to determining what songs are fit for public consumption.

SG radio has the wrong idea about who their customers are. They think it is the artist/record label/radio promoters who call them regularly trying to get them to play a song. They are star struck if a group drops by the studio. The artists aren't the customers.

Some would say SG radio's customers are the listeners, and that's true for non-profit stations. Well, actually, it's those who support the station with financial donations.

For most AM SG radio stations, though, the customer is the advertiser. This doesn't mean it's radio's job to play what an advertiser asks them to play. It means that radio's job is to get as many listeners as possible so the advertiser will get their money's worth when they buy spots.

Example: I am a music leader at my church. I listen to all the suggestions my choir members make about music selection, try to suit their tastes in music, etc., but in the end, I choose music that I feel will best enhance the worship services. I don't necessarily choose the music I personally like the most, because that music would often be beyond my adult choir's abilities to sing or in a style that is so foreign to them that they would revolt. I only pick music that I feel will inspire the congregation. Part of that is based on music the choir enjoys singing, because they'll sing better when they like it, but that's not the only part of the equation. I have some who'd really like for me to go back to the old books the choir used before I got there 14 years ago...some of which were good books. However, the choir now sings with a level of quality they didn't have when I first arrived, so why would we want to go back to very simple arrangements when we can do something more creative and fresh?

In some ways, a music leader is in a position similar to a radio DJ for church worship services, and that's a responsibility I take very seriously. The "customer" in this case, are the people in the congregation, so it's my job to give them quality in the music portion of the worship service.

--Making hay while the sun shines--
sgnforum@musicscribe.com - BLOG - SGHistory.com



Commented by David Bruce Murray On 08/10/2006
Well Nick,

Your right again, but nobody really cares about the SG chart. Why ? Because it's never been any good, it's just an opinion of the DJ's.
I truely doubt few stations report thier top songs by calculation of air-play, or listener request. Most SG groups only think they can sing!


Commented by BlowToneBill On 08/10/2006
Page 3 of 4 Comment Pages « First  <  1 2 3 4 >

Add Comments

If you are seeing this form you are not a Member or have not logged in. Why not consider becoming a Member?

Membership allows you to have a prepared signature of your choice applied to every comment you make, as well as the ability to choose an avatar to display next to your name to help identify your posts. Members are also given opportunity to vote weekly in our Weekly Chart as well as special Members Only contests, polls and giveaways during the year. If you are already a member, login here, otherwise please register here.

**Note: Forums membership is a seperate membership.

By posting you agree to our Comments Policy

Name:
Email:
Location:
URL:
Comment:
Remember my personal information
Notify me of follow-up comments?
Please enter the word you see in the image below: