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Do you like Superman? Anyone who is a fan of Superman knows about Bizarro World. It’s a cube-shaped planet called “Htrae” – “earth” spelled backwards. Bizarro World has many of the same characters that Earth has – Bizarro Superman, Bizarro Lois Lane, and Bizarro Perry White. The main difference is that in Bizarro World, everything is the exact opposite of things on Earth. It’s good to be bad in Bizarro World. For example, Superman is good, Bizarro Superman is not. Bizarro “society” is ruled by the Bizarro Code which states, “Us do opposite of all Earthly things! Us hate beauty! Us love ugliness! It is a big crime to make anything perfect on Bizarro World!”
BIZARRO SGM
And so, I am happy to announce that I have the solution to SGM being dead last in every category…Bizarro Southern Gospel is taking over the industry.
We have Bizarro record companies that feel it is a crime to make a great recording.
We have Bizarro radio promoters who never really promote a thing.
We have Bizarro artists who refuse to admit they cannot sing,
And, we have Bizarro charts which don’t bear the slightest reflection of what is popular and what is not.
REAL Southern Gospel is the greatest music this side of heaven…yet we keep trying to change it. We are allowing the Bizarro World infiltrators to make it progressive, or country, or contemporary, or heaven knows what next.
I love listening to Southern Gospel Music when it is performed well. I love quartets, trios, duos, male groups, mixed groups, family groups, and soloists. Whoever is singing Southern Gospel Music is singing my song. I love it.
THERE IS NOTHING WRONG WITH SOUTHERN GOSPEL MUSIC! LEAVE THE MUSIC ALONE!
The reason SGM is dead last in every category is not because of the music. The music has stood the test of time. When people hear SGM performed professionally, they love it too.
The real problem is that the Southern Gospel Music Industry is really two industries... PROFESSIONAL AND AMATEUR.
PROFESSIONAL SGM INDUSTRY
I suppose one could argue all day about the definition of a “PROFESSIONAL.” To me, a professional group is talented at every vocal position, is full time, draws people to their concerts, and has good sales at their table and also at retail. You all know exactly what I’m talking about so there is no reason to split hairs over this.
We’re talking about groups like The Booth Brothers, The Inspirations, Gold City, Greater Vision, The Talleys, The Perrys, The Hoppers, The Isaacs, Gaither Vocal Band, The Kingsmen, Ernie Haase and Signature Sound, The Dove Brothers and others. NOTICE, I said. “And others”. These are not the ONLY professional groups – I’m naming a few who come to mind. These groups are all different in style but they are professional. They are making money, serious money.
I’ve compiled a list of professional groups and I find that there are about 30 groups, and I had to relax my definition of “professional” a little to get to 30.
These are the groups that draw people to concerts, to the bookstores, and to the National Quartet Convention. They are sought after by songwriters, promoters, talent agencies, and record labels.
If the President wanted to have a Southern Gospel concert at the White House, you can be sure the artists appearing would come from this list.
These artists record great songs written by talented and anointed songwriters
Concert promoters book these groups mostly through talent agencies that are also professional, like The Beckie Simmons Agency and The Harper Agency.
These groups are recorded by professional record companies, Crossroads, Canaan, Homeland and Daywind, to name a few, that make recordings to the highest industry standards. Then the companies market and promote the recordings through the print medium and radio, and also distribute the artists’ recordings to the retail market.
The important thing about this side of Southern Gospel Music is that everything, EVERYTHING, songwriting, promoting, booking, recording, EVERYTHING…is driven by the artists’ ability to appeal to the consumer, spiritually and materially. Songwriters, promoters, talent agencies, and record companies need artists that can help them make a profit.
The professional side of SGM is driven by the artists’ ability to MAKE money.
BIZARRO SGM INDUSTRY – NON PROFESSIONALS
The amateur side of SGM is driven by the artists’ ability to PAY money.
There is NOTHING WRONG with being new, with being an amateur. Every professional listed above started out as an amateur and worked hard to become a professional.
To me, the word “amateur” has two meanings:
1.Someone who chooses to do something for pleasure rather than for financial benefit or professional reasons.
We have lots of artists in SGM who are “amateurs” by choice. They don’t have a competitive spirit; they just want to be a blessing. They love the music and want to get out there and get involved, but they don’t want to leave their jobs, so they go out and sing a couple of times a month and have a great time. Some of these groups are pretty good, and they desire to be the best they can be, but they have no illusions of grandeur. I work with many groups like this and I can tell you, I love it. It’s singing for the best of reasons…because you love it.
Now folks, I want you to hear me loud and clear. There is absolutely nothing wrong with weekend warriors, “newbies”, making custom recordings and getting out there and singing their hearts out week after week. Please understand me here. This is not the problem. Just like there is nothing wrong with me playing my heart out at softball two nights a week. But… if I try to get my softball team into the eastern division of the American League to compete with The Yankees and The Red Sox…now that’s a problem!
What troubles me is that you can understand how ridiculous it would be for my softball team of pot bellied aging men to try to play in the Major Leagues but you can’t (or maybe won’t) understand how ridiculous it is for an inexperienced group to try and do the things the pro groups do.
FAST RIDE ON A SLOW TRAIN TO BIZARRO WORLD
Which brings me to the second meaning for “amateur”.
2. Someone who is inexperienced or unskilled as in, “Hunting lions is not for amateurs.”
We have many, many artists who are inexperienced and unskilled in the craft of singing. The sad thing is that they don’t know it.
What they need is TLC and guidance but what they are getting is a fast ride on a slow train to SGM Bizarro World where you will find:
Too many “amateur” artists who are “legends in their own mind.”
Amateur record companies pretending to be big shot companies when they are nothing more than custom recording companies.
Amateur radio promoters who will never admit that they cannot possibly track all the songs.
Amateur periodicals with top 80 charts, knowing that probably 40 of the slots will be taken by amateur artists who will also buy ads.
Amateur talent agencies trying to book amateur artists.
Amateur radio stations playing anything that comes down the pike.
CONSUMERS ARE CONFUSED BY THIS SGM BIZARRO WORLD
They go to a concert and hear a professional group do a wonderful performance. The next week an amateur group comes to their church and stinks up the platform.
They hear a great song on the radio by a professional group followed by a group that sounds like a bunch of cats with their tails caught in the door.
They see photos of our professional groups, but they also see photos of amateur groups in ill-fitting suits with coat sleeves that hang 6 inches past their fingers.
To the world it’s all the same...it’s the same industry…Southern Gospel Music. The reason it’s all the same to them is because we have allowed it to be the same.
Every single person reading this knows that it is true. Yet, we turn our head the other way and allow it to continue, as though it’s not happening.
It’s all about the money. It’s the little groups with stars in their eyes that are funding SGM Bizarro World. As long as they are willing to keep paying, there will be a magazine, a promoter, and a record company that will gladly take their money.
ESCAPE FROM BIZARRO WORLD
So…how do we fix this mess?
My friends, the answer is so simple that it is profound.
ADMIT IT!!!!
Yes, that’s right…admit it. The first step in fixing a problem is to admit that there IS a problem.
Let’s stop “pussyfooting” around and start telling the truth about all this nonsense.
We all know what’s rotten in SGM. We know who is doing it, and why they are doing it…to make money.
Yet we all just stand around like fools and act like it’s not happening.
We allow representatives of these companies to join our various organizations, sit on boards, attend meetings, and vote on matters of great importance to our industry.
What we should be doing is identifying these folks and calling their hand. “Hey you, yes you… your company, your magazine, your station, your group, your organization is doing things that are damaging to our industry. You and those like you are not welcome here. Please leave!”
It is not right for companies and individuals who damage our industry to receive recognition from the professionals. By turning the other cheek to their unscrupulous business practices we are allowing them access to our side of the fence, when what we should be doing is throwing the bums out.
Listen friends, I’m not saying we should eliminate amateur SGM. We need amateur artists. It is from this pool of talent that the professionals of tomorrow will come. But the key word here is “tomorrow.”
When they earn, EARN, their way into the professional ranks, they will be welcomed with open arms. Until that time we need to do all we can to train and nurture them, and teach them how to become professional.
Anyone who rips off one of these “newbies” should be “tarred and feathered” and hung from the giant screen TV at the National Quartet Convention.
OUR AMATEUR ARTISTS DESERVE BETTER.
I like this famous quote: “The only thing necessary for evil to triumph is for good men to do nothing.”
Folks, let’s stop doing “NOTHING.” Let’s start taking names and kicking tails. It’s time we reclaimed our industry. If you agree with me I ask you to help me. You can forward this article to anyone you think can help, pro group owners, professional record label heads, industry leaders, and your friends.
Remember… “If it’s to be, it’s up to me.”
As always, I welcome your comments,
God Bless You,
Nick Bruno
http://www.nickbruno.com
Reader Comments
I believe there could be some record companies out there that sign the small groups to a $18,000 project to help fund their top groups $60,000 project. On the subject of not being able to sing, Country Music has it bizarros too. Just watch the CMA awards sometime! Sad thing is the general public buys the stuff anyway.
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Written: 07/02/2008 
Author: Nick Bruno
Category:
The Gospel Truth
Comments: 52 Favorited:
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